If starting a business seems like a challenge then generating new business is undoubtedly a daunting task unless you plan to grow and do it methodically. As I have mentioned in one of my previous posts- Planning & Execution plays a very vital role in starting a business as well as growing it into a higher level. So, how to generate new business?
But before you go ahead and put in your time and money towards various marketing strategies and other areas related to generating new business, you first need to put some time into pointing out where exactly you are going wrong.
1) The first and foremost aspect of any business is recognizing your own uniqueness, feature or a quality which puts you above others.
2) When you are sure about the quality and the feature of your business it is very important to recognize what your customers or clients expect of you. You will always be the first one to set up a benchmark for your product but in the end it is the customers who decide whether you are above the benchmark or below it.
3) Judging where your competitors stand? Whether they are above you, if so why? You need to analyze what makes them better than you? Is it their product quality, service, price or is it because of their marketing strategy which is better than yours.
4) Are you able to get repeat customers or are you losing them to your competitors? If so, why?
5) Are you reaching out to the list of contacts or customers who might be potential customers? If not, how do you plan on doing it?
You need to review all the above mentioned points adding a few more to it, so that you first find the negative aspects and stop it from happening. Once you do that then your next step should be towards improving your standards and marketing strategies.
Video Presentation: Doing a video presentation on your website and social media networking pages is a great way to share your product with potential customers.
Demonstrations & Adds: Have demonstrations & advertisements at business conferences or at places where the gathered crowd falls into your business category.
Relationship with customers: Yes you need to be professional with your customers but there is no harm in being friendly with them rather than being too professional so that you build a good customer relationship.
Ask for customer feedback: Ask customers to write a review about your product or service, as more good(true) reviews will increase your business/product reputation. This is exactly why most of the online retailers ask for a feedback once you buy the product from them. Feedback is not only to improve the quality of the product or service it is also to showcase currently acquired publicity and trust. Also, by asking them to share your products or offers through social networks you are gaining free publicity.
So make use of social media network as it gives you a cost effective medium for advertisement.
Showcase Benefits: Let customers clearly know about the benefits of buying your product. Let it be about the return policy, future discounts or free gifts & coupons.
Email Newsletter: Having an email newsletter is a very basic and important aspect of any business. It reminds and keeps your customers updated with regards to your products.
Follow up: Do a regular follow up on leads by scheduling a call or a meeting with potential customers on an agreed time without having any delays from your end.
Weekly review: You need to dedicate time towards reviewing your business and this is not only related to sales but also towards quality of the product and customer service. Having repeat customers and not losing them is a great way to build brand reputation.
Finally, running a business and growing it requires all the above and also a lot of positivity from you as the owner of the business.