Email marketing is one of the best ways to get more sales, repeated customers and to grow your business. So writing an effective email sales letter to your customers is as important as pitching a sale over the phone or directly.
So how would you go abo
ut writing an email sales letter which would be captivating to the reader? An email which can influence him/her to buy the product that you want to sell.
Getting started:
- Most of the times getting started proves to be the difficult part of writing an email. So make a list of all the points that you want to mention.
- Just visualize a conversation between you and the customer and think how you would pitch to the customer.
- Always write down as much content as possible. You can later tone it down and still not miss out any vital points.
Email Content:
- Always address your customers by their names rather than generalizing with “Dear Sir/Madam”, to give it a personal touch.
- Explain to the customer why you are emailing him/her. Be straight to the point and let the customer know what you or the company, have to offer them.
- Give a short review of the product that you are trying to sell and let the customer know why that product would be beneficial to them.
- When you are selling a product then you should be able to back it up and provide an assurance about the product to the customer.
- Please do not use words like “Amazing”, “Unbelievable”, “Fantastic” etc in your email too often to describe your product. If you think it creates a great impression in the customers mind, then you are wrong. It simply doesn’t. Ever noticed how most of the spam or scam emails use these words and it sounds “too good to be true”?
Make your email easily readable so that your customers don’t just open it and close it without reading the content. How will the customers know about your product, benefits or offers that they might get, if they don’t even read the content of your email?
- Make your sentences short, you are sending an email sales letter not a novel. Using up to 12-16 words per sentence is universally suggested.
- Try and write the contents in points rather than writing it in big paragraphs. It makes it easier for your customers to read it.
- As I mentioned in my previous post “What makes a good sales person” it is very important to have a friendly relationship with your customers. So let the email be warm and friendly and don’t make it too professional.
- Go through your email multiples times to make sure there are no grammatical errors. Read it out loud so that you will be able to notice if there are any sentences which don’t sound good.
Finally, send the email only when you feel that you have written a most effective email sales letter that you possibly could have.
A very informative post with power packed info. I remember writing an article about avoiding email mistakes a few months ago. But you have covered a lot more detailed information and I thank you for sharing.
I especially enjoyed this, “Please do not use words like “Amazing”, “Unbelievable”, “Fantastic” etc in your email too often to describe your product.”
This is so absolutely true and it’s very interesting that you even made a note of it and mentioned in the post. Thanks for your keen observation and recommendations.
Regards,
Kumar
I really appreciate your comment Kumar. Yes, those words used often while selling dont signify anything other than lie.
Nice article! I like to keep my customer emails short and to the point, and always make it about them! Providing value is the most important thing.
I receive so many emails that go on and on, typically using all the words you recommend not to use. I don’t even read them and usually end of unsubscribing because in the end, they say nothing of value.
Thanks again for these tips. They are easy to do!
Lisa
Thank You! Lisa. Writing to the point is always effective- People don’t have time to read unwanted stuff.